Value Proposition

Cape Town is South Africa's fastest growing location for international contact centres and business process outsourcing and offshoring 

  • 167 contact centre or BPO operations employing over 15 000 people
  • Depth of expertise in financial services (27% of agent) and telecoms (16%), niche expertise in life assurance, investment management middle office, healthcare and travel
  • Over 40 outsourcers handling customer service, sales, and back office processes for domestic and international customers, including Merchants, CSC, and Dialogue Group
  • Over R1 billion investment since 2004 in international captive sites by global brands such as Shell, Lufthansa, Carphone Warehouse and Budget insurance
  • Equivalent customer experience, sales success and agent productivity being achieved in Cape Town compared to UK or US
  • International companies achieving a 35% net cost saving versus onshore markets - UK companies reporting a fully loaded annual saving of £11 000 per seat
  • Uniquely high concentration of 1.2 million first language English speakers in Cape Town
  • Growth-enabling labour market. Low agent attrition average of 14% per annum. Government provides £1.5 million in grants to train unemployed people every year
  • Outstanding quality of life in one of the world's top tourist destinations, in European time zone, with direct overnight flights from London

Indicator Cape Town
Population 3 150 000
Labour Force 1 370 113
Number of highly proficient English speakers 1 295 000
Number of agents (FTEs at at end 2005) 11 312
Annual matriculants (high school graduates) 35 000
Annual university graduates (4 universities 18 000
Average attrition rate per annum 14%
Average salary inflation per annum 6.5%
Average annual cost saving versus UK £11 000

 


Find out why global brands choose Cape Town